How to Run a Successful Dental Practice

 On Thursday 9 March 2017  

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Title : How to Run a Successful Dental Practice

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I recently interviewed Dr. Scott Olson, a dental professional in Springfield, Missouri. I wanted to find out how he runs his practice along with what has worked best for him inside areas of staffing, finance, marketing, along with operations.

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Staff:

Q: What methods do you use to find competent staff members??

A: A strategy which has worked well for me is usually to hire students by local colleges which require students to complete an internship program at a dental office as a part of their education. The intern program not only gives the students hands-on experience, yet the item also gives me the opportunity to assess their skill level along with passion for dentistry.

Q: Every practice has their own way of doing things. How do you get your staff acclimated to your business philosophy after they've been hired?

A: Aside by the Dental Assistant program mentioned above, we provide all fresh staff members that has a detailed employee manual, which they are required to read along with sign. The manual specifically outlines our policies, best practices, along with procedures for treating patients with care.

Q: How often do you perform periodic reviews of your staff?

A: I am a firm believer in maintaining a dialogue with my staff. which's why I not only conduct an annual review with my staff. I also ask them to evaluate me along with how I can improve. The feedback by the two-way review is usually incredible. the item has helped bring our practice to a higher level of care.

Financial:

Q: You've made the decision to keep your overhead low by leasing a space in a strip center. Many additional dentists have incurred a lot of overhead by locating in expensive buildings. Do you think you've come out ahead by adopting This particular strategy along with have you thought about relocating or adding another location?

A: Although I've considered relocating the practice to a high-profile location, I'm glad I made the initial decision to keep my overhead to a minimum while still providing a comfortable environment for my patients. the item has allowed me to save money along with alleviates a lot of stress during lower volume periods. Dentists with high overhead usually feel the pinch during slower economic times.

Q: There are many ratios which dental professionals use to gauge the effectiveness of their practice. Which ones are most important to you?

A: The most important statistic to me is usually the number of fresh patients we treat each month because which is usually the foundation of our future growth. I always monitor our results to determine the age, sex, along with location of the fresh patients which helps me better target my marketing efforts. Collections-to-total-production is usually another ratio I keep my eye on. When which number is usually greater than one, I find out why.

Q: At the beginning of each year, do you along with your staff set goals for the upcoming year inside areas of revenues, profits, along with patient counts?

A: We shut down the office for a day in early January to discuss ways we can improve efficiency, skill levels, along with patient satisfaction. We believe which if we can improve the practice in those areas, the revenues along with profits will ultimately follow.

Q: Do you typically lease or buy your equipment along with how often do you upgrade?

A: To This particular point, I have purchased all of the equipment I use inside practice. However, there is usually some exciting fresh technologies on the horizon which I'm considering such as a fresh generation of digital x-ray equipment along with crown fabrication. I'll likely lease the fresh equipment I acquire because of the many advantages of which form of financing.

Q: How do you set your fee schedule along with how does the item compare with additional practices inside area?

A: Our prices are not the cheapest in town, nor are they the most expensive. When I set prices, I look at the amount of time the item takes me to complete each procedure as well as the associated labor, supplies, along with overhead costs. I then set the cost to achieve what I believe to be an equitable return on investment.

Marketing/Advertising:

Q: What advertising methods do you use to reach fresh patients along with which ones are more effective?

A: We always ask each fresh patient how they heard about us, which helps us track the effectiveness of all our marketing efforts. Referrals have been a major part of our fresh business the past two years. We offer a rewards program in which we grant the referring patient a gift card along with the fresh patient a discount off the cost of their initial visit. This particular is usually a major reason why we have gotten more fresh business by word of mouth referrals than any additional means. Yellow Pages have also been instrumental in getting fresh business.

Q: You have continually upgraded your skills by attending classes along with seminars which teach cutting edge techniques along with procedures. Do you emphasize the fresh skills you've learned in your marketing?

A: First, attending classes along with seminars which teach fresh techniques energizes me tremendously. I'm always excited about coming back along with applying what I've learned. As for marketing, the item's difficult to present in an advertisement how continuing education can be beneficial. which's why I carefully explain the newly learned procedures to the patient while they're in my office.

Operations:

Q: There is usually a wide variance inside quality of dental supplies along with solutions. How do you decide which products to use?

A: I am very particular about which products I use along with the item's important to make sure an adequate amount of independent research has been performed. I'm bombarded with solicitations for all kinds of products along with most of the "research' is usually by the company. which's not not bad enough. I only use what has been proven to work.

Q: When a patient checks in, are they brought in to the exam room quickly?

A: Our goal is usually to bring a patient to the exam room within 5 minutes after check in. Needless to say, there are situations which arise which cause delays, yet most of the time we achieve which goal because we value our patient's time.

Q: When a patient comes in for a check up along with you've found a problem outside the normal realm of a cavity which requires extensive work, how do you articulate the problem to the patient without using a lot of jargon?

A: The phrase "a picture is usually worth a thousand words" definitely applies here. When I show a patient pictures of how a cavity which is usually left untreated causes damage to the nerve, they get the item. I do my best to make them understand what will likely happen if they do nothing, as opposed to the outcome if they choose treatment.

Q: For those patients who are on a strict budget, do you offer some type of self pay financing plan which will allow them to make monthly payments for large balances?

A: We offer an excellent self-pay financing program through Care Credit. One feature of This particular program is usually which the balance is usually interest-free if paid within one year. The payments can be stretched out to 5 years. We also offer an in-house 0 day same as cash option. We can usually find a way to make the financing work for our patients.

Q: Like any business, developing relationships with customers is usually critical to long-term success. What steps do you take to establish a dialogue with your patients?

A: which is usually a hot-button issue for me. Although our goal is usually to enhance volume, I refuse to compromise the relationship with our patients. I make the item a priority to spend an adequate amount of time not only on treatment, yet to address the patient's concerns, along with educate them on things they can do to improve their dental health.

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